Data, privacy & transparency

Your wine information. Your choice.

Palate-IQ helps people explore wine with guidance informed by their personal preferences, cellar, and tasting experiences. That information can also help a participating winery provide more relevant recommendations when the member chooses to share it.

This page explains what may be shared through Palate-IQ, who may see it, and what happens when sharing is disabled. For the formal policy, see the Application Privacy Policy.

Recommendations based on your experience

Palate-IQ can use information about wines you own, taste, and enjoy to help you discover unfamiliar wines and understand which styles are more or less likely to suit your palate.

Depending on what is in your account and the features you use, this may include cellar records, activity such as opens and tasting-room visits recorded in Palate-IQ, ratings and tasting notes, and palate preference profiles or documents generated through palate analysis.

What you can share with the winery

Members linked to a designated winery partner can enable any combination of four categories in Palate-IQ under User Preferences → Share with winery (including through a partner My Cellar embed such as a winery storefront):

Cellar wines
Activity logs
Tasting notes
Palate preferences

Categories start disabled until you enable them. Stop sharing disables all categories. Palate-IQ then stops returning the covered information through Partner Insights according to those choices.

Purchase and order history held in a winery’s own commerce, POS, club, or CRM tools is outside these Palate-IQ sharing controls. Disabling sharing does not change those winery-native records.

One designated winery or winery group

You can choose to share personal wine information held in Palate-IQ with your designated winery partner. That partner may be an individual winery or a multi-brand winery group.

When you enable categories, authorized operators at that designated organization may access the information covered by those categories through Palate-IQ. Access within a winery group depends on that organization’s permissions and disclosures.

This does not mean every winery or store on Palate-IQ can see your personal information.

Exploring additional stores does not automatically share your data

Being able to browse another storefront or brand experience does not, by itself, authorize an unrelated winery or store operator to view your personal cellar, activity, tasting notes, or palate preference documents through Palate-IQ. A store may still collect data during an actual transaction under its own terms.

You can change your sharing decision

Sharing is optional. Use Share with winery to enable or disable categories, or Stop sharing to disable all categories.

Once sharing is disabled (or a category is disabled), authorized winery operators can no longer retrieve the covered information through Palate-IQ for that category.

Previously downloaded or exported information: Disabling sharing does not automatically retrieve or erase copies the designated partner exported or downloaded while it had access. Those copies remain subject to applicable law, agreements, and that organization’s privacy disclosures.

Transparency matters

Palate-IQ recognizes that personal wine information deserves responsible handling. Marketing-site contact practices are described on our Privacy page. The formal Application Privacy Policy covers the Palate-IQ application and partner storefront experiences.

For questions about access to your information or copies previously received by a winery partner, use the Talk with us form or contact the designated winery as appropriate.