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Palate-IQ®

Application privacy

Application Privacy Policy

Dated 13 November 2026

This policy covers the Palate-IQ consumer and application experience and partner storefront integrations (for example a winery wine-shop experience). It is not a certification of legal compliance. For the public marketing website contact form, see Privacy.

1. Who this covers

Palate-IQ helps members manage a personal wine cellar and receive guidance. When a member is linked to a designated winery or winery-group partner (for example through a partner storefront), Palate-IQ can share limited personal wine information with that partner only according to the member’s sharing choices.

2. Information we process in the application

Depending on features you use, Palate-IQ may process:

  • Account details (such as email and name fields you provide)
  • Cellar inventory and related bottle fields you store
  • Activity such as opens, consumes, and tasting-room visits recorded in Palate-IQ
  • Ratings, tasting notes, and tasting journal entries stored in Palate-IQ
  • Palate preference analyses and related documents generated in Palate-IQ
  • Preference and display settings
  • Technical logs needed to operate the service (for example request diagnostics), without using them as a substitute for winery Insights sharing

Purchase and order history held in a winery’s own commerce, POS, club, or CRM systems is outside this policy’s sharing controls. Disabling Palate-IQ sharing does not remove those winery-native records.

3. Sharing with a designated winery partner

Members linked to a partner may open User Preferences → Share with winery and enable any combination of:

  1. Cellar wines
  2. Activity logs
  3. Tasting notes
  4. Palate preferences

Categories start disabled until the member enables them. Stop sharing disables all categories. Palate-IQ then prevents further retrieval of the covered information through Partner Insights (and related personal-signal webhooks) according to those categories.

Authorized operators at the designated partner organization may access only what the member has enabled, subject to that organization’s internal permissions and agreements. An unrelated winery or separate storefront deploy does not receive that member’s Palate-IQ Insights data merely because the member can browse another site.

Peer Shared Cellar (sharing inventory columns with another person) is separate from winery Insights sharing.

4. Exports and copies

Members may export their own cellar data from Palate-IQ. Partners with access may receive Insights data while categories are enabled. Previously exported or downloaded copies cannot be recalled by Palate-IQ after sharing is disabled. Continued use of those copies is governed by applicable law, agreements, and the partner’s disclosures.

5. Service providers and AI features

Palate-IQ uses hosting and infrastructure providers to run the application. Certain analysis features may send wine-related inputs to third-party AI/LLM providers to generate guidance. We do not claim certifications (such as SOC 2) on this page.

6. Palate-IQ administrative access

A limited Palate-IQ administrative allowlist may access operational admin functions (such as tenant or user administration) separate from winery Partner Insights. Admin access is not the same as winery operator access.

7. Retention and account deletion

Account and cellar data are retained while the account remains active and as needed to provide the service. Where the product supports account deletion (including admin-initiated deletion), deletion removes Palate-IQ-held account data subject to backups and legal retention needs. This policy does not promise a specific deletion SLA.

8. Children’s privacy

Palate-IQ is intended for adults of legal drinking age. It is not directed to children.

9. Contact

For questions about this application privacy policy or Palate-IQ processing, use the Talk with us form on the marketing site (the public marketing site does not publish an inbox address).

For questions about copies a winery already received, contact that winery as well. See also Member Data & Winery Visibility and marketing Privacy.

10. Changes

We may update this policy as the product changes. Material changes to winery-share categories will use a notice version recorded when members save preferences.